Commerce Rebuild
A performance-focused storefront rebuild that modernized the frontend stack and improved the speed of shipping merchandising updates.
Role
Full-stack developer
Stack
React, TypeScript, Node.js, PostgreSQL
Problem
The legacy storefront had slow mobile interactions and a brittle release process that made simple changes expensive.
Problem
The legacy storefront had slow mobile interactions and a brittle release process that made simple changes expensive.
Constraints
- Large existing content footprint.
- Needed improvements without disrupting ongoing releases.
Approach
Focused on progressive migration and component-level consistency.
Tightened data contracts between the storefront and backend integrations.
Technical decisions
Prioritized static and cached rendering paths for browse-heavy pages.
Built shared primitives for promotional and merchandising modules to reduce duplication.
Outcomes
Improved mobile page performance and reduced friction in key product browsing flows.
Simplified content operations so merchandising changes could ship faster.
Context
This sample project shows how the portfolio supports hybrid content: the structure is production-ready, and the details can be replaced with your real work without changing the code.
Delivery notes
- Planned migration slices around high-traffic pages first
- Reduced UI inconsistency by consolidating shared modules
- Kept content teams unblocked during the transition